First it engaged in a grueling decade-long war against video behemoth Blockbuster, transforming movie rental forever. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. Yet long-term success - or even survivial - is still far from guaranteed. Today, Netflix has twenty million subscribers and annual revenues above $3 billion. Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Randolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. It has more drama than most of the movies Netflix rents. The history of Netflix is a long struggle for greatness marked by multiple disasters, lucky breaks, personal betrayal, and broken hearts.
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